The D2C eCommerce Business that owns the most amount of potential customer data and knows how to convert it into sales has no option but to win the game of business.
Running ads to get people to visit your website and collecting data in the form of Facebook/Google Pixel is not going to cut it anymore.
How long do you want to rely on algorithms of ad platforms like Facebook and Google to rent their user data to generate sale? Isn't it wiser to own the potential customer data aka distribution for yourself?
Imagine if there was an easy way to own the customer data that too the most valuable one, the customer contact number with the consent of the customer, while the potential customer is happily engaging in a conversation with your business, won't that be amazing?
Buckle up! This article is all about that!
By the end of this blog, you'll learn how to run WhatsApp Ads on Facebook to generate "Phone number" leads at a scale, convert those leads to real-time conversations and turn them into conversions.
So let's get started, shall we? :)
Running a WhatsApp Advertisement on Facebook will help you generate leads quickly.
You'll be able to accumulate data in the form of potential customer's phone numbers. The contact numbers are anyday more valuable than email addresses, infact I believe they are 10x more valuble because as a business you now have a direct line to reach your potential customer at your will!
Infact I have talked about How To Generate Numerous High Quality Conversational Leads On WhatsApp.
By running WhatsApp Ads on Facebook, a potential buyer interacts with your Ad, takes the initiative to contact you and gives you an automatic consent to receive a response and have a conversation with you.
Before running the Facebook Ads, you'll need to fulfill these 3 simple requirements:
First, you'll require an approved WhatsApp API which is the number all the leads generated through the Facebook Advertisement will use to contact you.
Getting an official WhatsApp Business API approved can take anywhere from 2-3 days.
Check out my blog to know more about How to get your WhatsApp API approved.
After running a Facebook Ad, it's likely that you'll start generating leads at scale which will result in increased number of inquires.
A WhatsApp Marketing Software will help you manage all such inquiries and reply to them instantly in a systematic way.
Furthermore, you can use WhatsApp ChatBots to reply to the customer's inquiries.
My personal favorite WhatsApp Marketing Software is WATI which I use for my business and my client's businesses as well.
Want to give WATI a try? You can avail a 7 day free trial of WATI by clicking here.
The last thing you'll need is to have your official WhatsApp API number linked to your Facebook Page where you'll be running the Facebook Ad.
You can easily link your phone number to your Facebook Page by going to the Page Settings.
After completing the above conditions, we move on to the next steps of Facebook Ad Creation.
You can create any campaign which you want to run in the Facebook Ads Manager.
▶️ Step 1: Create a Campaign.
▶️ Step 2: Set the Objective to Engagement. This is good to receive more messages, video views, page likes, etc.
▶️ Step 3: Give a desired name for the Facebook Ad Campaign.
You can bring alot of variations and creativity with your ads here, So don't forget to read my blog on How To Use Discount Coupons And Pop-Ups To Generate WhatsApp Leads.
▶️ Step 1: Set the Conversion Location to Messaging Apps since we are running a WhatsApp Ad Campaign.
▶️ Step 2: Select the Ad Type as Click to Message.
▶️ Step 3: Select the desired messaging app. Since, this is a WhatsApp Ad, we'll select our preference as WhatsApp.
Everytime a person clicks on the ad, this will redirect them to WhatsApp.
▶️ Step 1: Connect your Facebook Page.
▶️ Step 2: Then, connect your WhatsApp Number.
▶️ Step 3: You can choose the desired budget and start date.
▶️ Step 4: Set the Target Location for your advertisement.
▶️ Step 1: Select the desired Ad Format.
▶️ Step 2: Upload Ad Creatives. Your ad creative can be in the form of an image or a video.
▶️ Step 3: Add the primary text for the advertisement.
▶️ Step 4: Add an appropriate Headline.
▶️ Step 5: Select 'Send WhatsApp Message' as the Call-To-Action.
▶️ Step 1: Create a message template.
▶️ Step 2: Add default questions that a lead will be able to text you.
This will make it easier to respond to the lead and create Custom ChatBot replies for the questions.
▶️ Step 3: Preview the ad and Click on Publish once you are satisfied with your ad campaign.
Hope you found the "Step-by-Step Tutorial on How to Create Facebook Ads For WhatsApp Lead Generation" useful.
Enough of renting data, its time to own it and turn those conversations into conversions.
If you need any further help regarding WhatsApp Marketing, feel free to hire us or learn from us.
The D2C eCommerce Business that owns the most amount of potential customer data and knows how to convert it into sales has no option but to win the game of business.
Running ads to get people to visit your website and collecting data in the form of Facebook/Google Pixel is not going to cut it anymore.
How long do you want to rely on algorithms of ad platforms like Facebook and Google to rent their user data to generate sale? Isn't it wiser to own the potential customer data aka distribution for yourself?
Imagine if there was an easy way to own the customer data that too the most valuable one, the customer contact number with the consent of the customer, while the potential customer is happily engaging in a conversation with your business, won't that be amazing?
Buckle up! This article is all about that!
By the end of this blog, you'll learn how to run WhatsApp Ads on Facebook to generate "Phone number" leads at a scale, convert those leads to real-time conversations and turn them into conversions.
So let's get started, shall we? :)
Running a WhatsApp Advertisement on Facebook will help you generate leads quickly.
You'll be able to accumulate data in the form of potential customer's phone numbers. The contact numbers are anyday more valuable than email addresses, infact I believe they are 10x more valuble because as a business you now have a direct line to reach your potential customer at your will!
Infact I have talked about How To Generate Numerous High Quality Conversational Leads On WhatsApp.
By running WhatsApp Ads on Facebook, a potential buyer interacts with your Ad, takes the initiative to contact you and gives you an automatic consent to receive a response and have a conversation with you.
Before running the Facebook Ads, you'll need to fulfill these 3 simple requirements:
First, you'll require an approved WhatsApp API which is the number all the leads generated through the Facebook Advertisement will use to contact you.
Getting an official WhatsApp Business API approved can take anywhere from 2-3 days.
Check out my blog to know more about How to get your WhatsApp API approved.
After running a Facebook Ad, it's likely that you'll start generating leads at scale which will result in increased number of inquires.
A WhatsApp Marketing Software will help you manage all such inquiries and reply to them instantly in a systematic way.
Furthermore, you can use WhatsApp ChatBots to reply to the customer's inquiries.
My personal favorite WhatsApp Marketing Software is WATI which I use for my business and my client's businesses as well.
Want to give WATI a try? You can avail a 7 day free trial of WATI by clicking here.
The last thing you'll need is to have your official WhatsApp API number linked to your Facebook Page where you'll be running the Facebook Ad.
You can easily link your phone number to your Facebook Page by going to the Page Settings.
After completing the above conditions, we move on to the next steps of Facebook Ad Creation.
You can create any campaign which you want to run in the Facebook Ads Manager.
▶️ Step 1: Create a Campaign.
▶️ Step 2: Set the Objective to Engagement. This is good to receive more messages, video views, page likes, etc.
▶️ Step 3: Give a desired name for the Facebook Ad Campaign.
You can bring alot of variations and creativity with your ads here, So don't forget to read my blog on How To Use Discount Coupons And Pop-Ups To Generate WhatsApp Leads.
▶️ Step 1: Set the Conversion Location to Messaging Apps since we are running a WhatsApp Ad Campaign.
▶️ Step 2: Select the Ad Type as Click to Message.
▶️ Step 3: Select the desired messaging app. Since, this is a WhatsApp Ad, we'll select our preference as WhatsApp.
Everytime a person clicks on the ad, this will redirect them to WhatsApp.
▶️ Step 1: Connect your Facebook Page.
▶️ Step 2: Then, connect your WhatsApp Number.
▶️ Step 3: You can choose the desired budget and start date.
▶️ Step 4: Set the Target Location for your advertisement.
▶️ Step 1: Select the desired Ad Format.
▶️ Step 2: Upload Ad Creatives. Your ad creative can be in the form of an image or a video.
▶️ Step 3: Add the primary text for the advertisement.
▶️ Step 4: Add an appropriate Headline.
▶️ Step 5: Select 'Send WhatsApp Message' as the Call-To-Action.
▶️ Step 1: Create a message template.
▶️ Step 2: Add default questions that a lead will be able to text you.
This will make it easier to respond to the lead and create Custom ChatBot replies for the questions.
▶️ Step 3: Preview the ad and Click on Publish once you are satisfied with your ad campaign.
Hope you found the "Step-by-Step Tutorial on How to Create Facebook Ads For WhatsApp Lead Generation" useful.
Enough of renting data, its time to own it and turn those conversations into conversions.
If you need any further help regarding WhatsApp Marketing, feel free to hire us or learn from us.
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Pallikaranai Chennai 600100
© Alpha Marketer. All Rights Reserved.
Plot no.7, Chittibabu Nagar,
Pallikaranai Chennai 600100
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© Alpha Marketer. All Rights Reserved.
