Order confirmation messages are among the most important messages that your customer expects; be it an email or SMS form and has the most opening rate as well.
Since most of the customers read this message, why not use this as an opportunity to make more sales? That too with the most widely used platform like WhatsApp.
In this post, I am going to share an amazing WhatsApp Marketing Strategy how to implement upsells and cross-sells with WhatsApp order confirmation messages using WhatsApp Conversational Chatbot Marketing for your Ecommerce business.
Whenever a customer places an order on an eCommerce store, they are sent an order confirmation message mentioning the customer's name, contact details, order number, and the order value. Additionally some messages even include tracking details.
So, typically all these days, this was used as a customer notification which means it is a 'one-way communication'.
Businesses usually send an email or SMS text messages to inform people regarding their order confirmation details and moving forward, they can track your order with an attached link. This mode of communication is referred as a 'One-Way Communication'.
Now, with WhatsApp, the game is changing!
You can change this order confirmation message into a 'customer-conversation' trigger.
You can start a brand new conversation with your customer, and persuade them to buy more, either you can upsell or cross sell your products.
Firstly, you need to build a conversational flow on the Dialogflow interface. With this flow, we will be able to build high-converting chatbots for your website and secondly, set-up a conversation trigger where we will be creating a message which initiates a conversation with the customer.
To build the conversational flow or the chatbot, we use a tool called Google Dialogflow.
Before starting work on Dialogflow, we analyze the eCommerce website, the various categories, subcategories, and the products. After analyzing, we understand the user flow, user journey, and then come up with a conversational flow.
Once the flow is planned systematically, we build the chatbot, using Google Dialogflow.
Read my blog to know How you can build a WhatsApp Chatbot easily under 10 minutes.
So, it's all a copywriting game.
In our agency, we have copywriters who will map out the entire journey, and build chatbots for you.
Once the chatbot is up and brought in your entire eCommerce store, whether it's on Shopify or WooCommerce into WhatsApp, we need to set up a trigger to initiate a conversation with the user.
The WhatsApp order confirmation message will read something like this,
"Dear XYZ, your order number is ....., amounting to XYZ dollars or rupees has been confirmed..."
Then we introduce the chatbot and change the copy, introducing the chatbot and give them additional options, in the form of buttons, to check out the other products. [Above: First image on the left]
These buttons are the gateway to your website products,. For instance, 'good health/skin care/hair care'. When people click on this, they are taken to the respective products, showcase related images, videos, or GIFs. [Above: Middle image]
That's the power of WhatsApp because, it has multimedia capabilities.
With this feature, you can educate your customer better, where they can get to know more about the product and the marketing is happening on autopilot right away. Once they are convinced with the product, there's also a payment link, whre they can click and complete the payment and the sale is done.
A very powerful passive marketing and sales strategy where many business owners have not adopted this strategy and leaving money on the table.
So, you run ads in the front-end and people purchase from your store. After that, for the existing customers, we have an easy mechanism to educate them more about other products, get their questions solved, provide great service, and they can keep buying more and more.
This is a great playbook to increase your average order value and customer lifetime value to cut down on your CPAs on the long run.
To create any of this, you'll need to create custom WhatsApp Links. Check my blog on the same.
This is a stat for one of our clients.
They own a small eCommerce store roughly generating around ₹6 Lakhs in revenue ($7000 approx) for whom we have implemented upsells with WhatsApp order confirmation message.
Within a matter of a month, it generated them around ₹21,756. That's close to you know 4 to 5% extra revenue, happening on autopilot.
This upsell number goes up with the number of orders that you generate.
So, if you have a big store and if it is generating millions in revenue, then similarly you can expect a 5% revenue
from this particular automation play, all on autopilot, just by setting it up once.
This is power of the Order Confirmation WhatsApp Conversational Chatbots.
It has the potential to generate 5% extra revenue for your eCommerce business, every single month.
So, this is how you can upsell and cross sell your products your using WhatsApp Order Confirmation Messages and take your Ecommerce business to another level of success.
You can also read my blog on 7 Simple WhatsApp Automations Every D2C Store Needs To Implement ASAP
Now, go ahead and practice this WhatsApp Marketing Strategy and see the results on your own.
In case you need us to implement this for you, feel free to hire us.
Order confirmation messages are among the most important messages that your customer expects; be it an email or SMS form and has the most opening rate as well.
Since most of the customers read this message, why not use this as an opportunity to make more sales? That too with the most widely used platform like WhatsApp.
In this post, I am going to share an amazing WhatsApp Marketing Strategy how to implement upsells and cross-sells with WhatsApp order confirmation messages using WhatsApp Conversational Chatbot Marketing for your Ecommerce business.
Whenever a customer places an order on an eCommerce store, they are sent an order confirmation message mentioning the customer's name, contact details, order number, and the order value. Additionally some messages even include tracking details.
So, typically all these days, this was used as a customer notification which means it is a 'one-way communication'.
Businesses usually send an email or SMS text messages to inform people regarding their order confirmation details and moving forward, they can track your order with an attached link. This mode of communication is referred as a 'One-Way Communication'.
Now, with WhatsApp, the game is changing!
You can change this order confirmation message into a 'customer-conversation' trigger.
You can start a brand new conversation with your customer, and persuade them to buy more, either you can upsell or cross sell your products.
Firstly, you need to build a conversational flow on the Dialogflow interface. With this flow, we will be able to build high-converting chatbots for your website and secondly, set-up a conversation trigger where we will be creating a message which initiates a conversation with the customer.
To build the conversational flow or the chatbot, we use a tool called Google Dialogflow.
Before starting work on Dialogflow, we analyze the eCommerce website, the various categories, subcategories, and the products. After analyzing, we understand the user flow, user journey, and then come up with a conversational flow.
Once the flow is planned systematically, we build the chatbot, using Google Dialogflow.
Read my blog to know How you can build a WhatsApp Chatbot easily under 10 minutes.
So, it's all a copywriting game.
In our agency, we have copywriters who will map out the entire journey, and build chatbots for you.
Once the chatbot is up and brought in your entire eCommerce store, whether it's on Shopify or WooCommerce into WhatsApp, we need to set up a trigger to initiate a conversation with the user.
The WhatsApp order confirmation message will read something like this,
"Dear XYZ, your order number is ....., amounting to XYZ dollars or rupees has been confirmed..."
Then we introduce the chatbot and change the copy, introducing the chatbot and give them additional options, in the form of buttons, to check out the other products. [Above: First image on the left]
These buttons are the gateway to your website products,. For instance, 'good health/skin care/hair care'. When people click on this, they are taken to the respective products, showcase related images, videos, or GIFs. [Above: Middle image]
That's the power of WhatsApp because, it has multimedia capabilities.
With this feature, you can educate your customer better, where they can get to know more about the product and the marketing is happening on autopilot right away. Once they are convinced with the product, there's also a payment link, whre they can click and complete the payment and the sale is done.
A very powerful passive marketing and sales strategy where many business owners have not adopted this strategy and leaving money on the table.
So, you run ads in the front-end and people purchase from your store. After that, for the existing customers, we have an easy mechanism to educate them more about other products, get their questions solved, provide great service, and they can keep buying more and more.
This is a great playbook to increase your average order value and customer lifetime value to cut down on your CPAs on the long run.
To create any of this, you'll need to create custom WhatsApp Links. Check my blog on the same.
This is a stat for one of our clients.
They own a small eCommerce store roughly generating around ₹6 Lakhs in revenue ($7000 approx) for whom we have implemented upsells with WhatsApp order confirmation message.
Within a matter of a month, it generated them around ₹21,756. That's close to you know 4 to 5% extra revenue, happening on autopilot.
This upsell number goes up with the number of orders that you generate.
So, if you have a big store and if it is generating millions in revenue, then similarly you can expect a 5% revenue
from this particular automation play, all on autopilot, just by setting it up once.
This is power of the Order Confirmation WhatsApp Conversational Chatbots.
It has the potential to generate 5% extra revenue for your eCommerce business, every single month.
So, this is how you can upsell and cross sell your products your using WhatsApp Order Confirmation Messages and take your Ecommerce business to another level of success.
You can also read my blog on 7 Simple WhatsApp Automations Every D2C Store Needs To Implement ASAP
Now, go ahead and practice this WhatsApp Marketing Strategy and see the results on your own.
In case you need us to implement this for you, feel free to hire us.
© Alpha Marketer. All Rights Reserved.
Plot no.7, Chittibabu Nagar,
Pallikaranai Chennai 600100
© Alpha Marketer. All Rights Reserved.
Plot no.7, Chittibabu Nagar,
Pallikaranai Chennai 600100
Privacy | Terms and conditions
© Alpha Marketer. All Rights Reserved.
