How to Send Bulk Messages on WhatsApp using Official API (2022)

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WhatsApp is no longer just a communication medium. Since it has over 2 billion active users worldwide, it provides a huge opportunity for businesses to use WhatsApp for Marketing.

WhatsApp offers an incredible feature to help businesses reach thousands of customers in just a click. Doesn’t sound real?

The WhatsApp Broadcast feature has made this possible. These bulk messages help businesses to promote their brand or simply build trust with customers.

Unfortunately, many businesses spam their customers with bulk messages on WhatsApp and eventually get their business accounts banned.

In this blog, I’ll be sharing how to send bulk messages to your customers and organically grow your business without the risk of getting banned.

Let’s dive in!

What are WhatsApp Bulk Messages?

WhatsApp bulk messages are sent to a large number of people instantly. Bulk messages save time and effort as businesses do not have to send messages individually to the customers.

Sending bulk messages does not mean spamming customers. WhatsApp has strict privacy policies when it comes to protecting its users.

These messages are used for sales, marketing, or customer support. With WhatsApp Business API, business owners can send messages to people who haven’t even saved their number in the first place.

These messages can be personalized by using the potential customer's name, product images, videos, etc, and modifying the messages as per business goals.

To send these messages to your customers you need to get your message templates approved by WhatsApp.

In the image below, I have shared some template broadcast messages.

If you wish to explore many such templates, do checkout my WhatsApp Marketing Library.

How to Send WhatsApp Bulk Messages?

WhatsApp provides two options to send Bulk Messages:

✅ WhatsApp Business

✅ WhatsApp Business API

You can choose any of these according to your business scale and expansion goals.

WhatsApp Business

WhatsApp Business is a good option for small-scale businesses. Owners can send bulk messages to 256 unique users at a time. WhatsApp Business is free and easy to use.

But there are many drawbacks to it. WhatsApp bulk messages can be sent only to the people who have saved your contact. WhatsApp Business is only accessible on 2 devices. No chatbot integration and quick reply can be set up.

WhatsApp Business API

WhatsApp provides another option called WhatsApp Business API. This option is preferred by medium and large-scale businesses.

With WhatsApp Business API it is possible to send bulk messages to 1,00,000 unique users in a single click.

WhatsApp Automations like payment links, abandoned cart notifications are available and can provide 24x7 customer service with the help ofWhatsApp Auto Reply Feature which can further add onto your money making checklist.

With WhatsApp API you do not have to worry about your number getting banned if you use it in compliance with the WhatsApp Commerce Policy.

Multiple agents can log in and reply to customers. These APIs can also be integrated with external systems to send transactional messages to customers.

If the customers are enjoying having conversations with your brand on WhatsApp and you also have a credible brand then there is a high possibility of getting green tick verification against your WhatsApp number.

Be careful while selecting tools to send bulk messages. It is important to be aware of the advantages and disadvantages of each method.

In the market there are various other options available to send WhatsApp bulk messages where you don't need WhatsApp API or even the template messages approved.

These are unofficial tools that businesses often use to send WhatsApp messages at an early stage setup.

But they don't realise that by using these unofficial methods, there are high possibilities of their account getting banned and no chance of getting a green tick verification. There is also a chance of messages not getting delivered due to crossing the messaging limit tier.

It is advisable to have WhatsApp Business API for the long-term benefit of your business.

How to apply for WhatsApp Business API ?

Before you apply for the WhatsApp Business API, you need to sort these pre-requisites:

✅A New Phone Number

While applying for the WhatsApp API, its advisable to use a brand new phone number.

✅A Verified Facebook Business Manager Account

This is done to verify the authenticity of your business. You will also need to upload business proofs and some of your government ID cards to get your business verified.

✅Your Business Should Comply With The WhatsApp Business Policy

WhatsApp Business Policy summarizes that you should have the consent of people before sending them the WhatsApp Messages through their API.

✅A WhatsApp Business Solutions Provider

WhatsApp API has to come through a BSP, which is a WhatsApp Business Solution Provider.They are software companies out there which are acting as a reseller of the WhatsApp Business API.

For example Zoko, Wati, Interakt, Lime Chat etc.

To get a detailed step by step instructions on How to Get Approved For WhatsApp Business API, Click Here >>

What To Do After Getting WhatsApp Business API?

To send WhatsApp broadcast messages to a large audience, you should also have a top-notch WhatsApp Marketing Software. WATI is a one of a kind software and has helped to skyrocket the sales of many Ecommerce Businesses.

WATI is a no code chatbot software with an easy to use drag and drop interface which has amazing features like shared team inbox, broadcast and bulk messages, custom notifications and much more. Here is the review of WATI and you can avail a 7 day free trail to experience Wati yourself.

After getting WhatsApp Business API and Wati, it's time to get your template messages approved by WhatsApp. This can take upto 30 minutes to 2 days.

You should have your contact list ready since these are the people you will send your WhatsApp broadcasts to.

Bulk WhatsApp Messages can be sent to your list of contacts using WATI. You can use the Broadcast module to send the messages.

Here's how to start a WhatsApp Bulk Messages Campaign using WATI:

Step 1: On the WATI Dashboard, go to the ‘Broadcasts’ tab.

Step 2: Click on ‘New Broadcast’ button on the top-right side.

Step 3: Now add broadcast name, choose the template and select the time when you want to send the message.

Click on ‘Next‘.

Step 4: Select from a list of your contacts or upload your own contact list. Then click on ‘Add Broadcast’.

The broadcast will be sent to your contacts. You can even track how many users read your messages and how many replied to your messages by Wati's ‘Shared Team Inbox’ feature.

What are the Benefits of WhatsApp Bulk Messages?

WhatsApp Bulk messages are very effective, they are easy to send and help to grow your business.

Bulk messages not only help in promoting but also upselling your products. WhatsApp Bulk Messages can be used while asking for feedback or permission from your customers.

The feedback bulk messages are used to upsell products. The permission bulk messages act as a good opportunity to seek permission from the users as well as promote your brand.