As an Ecommerce business owner, are you satisfied with the leads that you're generating through Facebook ads?
If not, In this blog I have shared a simple WhatsApp lead generation strategy using Facebook retargeting ads to reach audiences and increase your brand engagement.
WhatsApp Lead Generation through Facebook retargeting ads will help you multiply your revenue.
With my experience in WhatsApp marketing, I can safely say that WhatsApp is one of the best ways to generate leads for your business.
This lead generation method when implemented to your Ecommerce business has the potential to give you less ad costs and more profit.
So, let's dive into it!
Ecommerce companies drive traffic from platforms like Facebook, Instagram, YouTube, etc., and get potential customers to visit their website.
The visitors take a look at the website and if convinced they go ahead and buy.
▶️There are Facebook or Google pixels that track the customers who visited the particular page.
▶️When the visitors do not purchase on their first visit the normal practice is that marketers run retargeting campaigns.
▶️Marketers can use Facebook to track the customers who visited the website but did not make a purchase.
▶️While retargeting, marketers show them another ad.
▶️That ad has some discount offer so that marketers can push them to make a purchase.
Read my blog on How To Generate Leads Using Discount Coupons.
The use of WhatsApp will help in generating high quality leads of potential customers who already know about your product.When you make an offer, you can collect their phone number as a lead.
✅Create a facebook click to WhatsApp chat ad. Recently, facebook has enabled a feature which can directly lead the customer from an ad to WhatsApp.
✅When the user clicks on the ad it will directly open their WhatsApp account with a prefilled message. So, now they can directly start the conversation with your brand.
I have explained this in depth in my blog on How To Run WhatsApp Ads On Facebook
Before starting with the retargeting campaign, select people who visited your website in the past and did not make a purchase.
The duration for retargeting ads can be specified as 30 days or even 6 months depending on your campaign goals.
After running these ads the warm audience who are already aware about your brand will take notice of your products or service as they already visited your website.
✅When they click on this particular ad, you can entice them with a 20% discount offer.
✅When they click the send message button, it will automatically open their WhatsApp with a prefilled message.The pre-filled message can be automated.
✅When they send this message on WhatsApp you can automatically send them with a discount code.
I have shared an example below where you can see a facebook ad directing the buyer to WhatsApp.
WhatsApp Marketing using chatbots is a winning marketing strategy. It allows you to send pre-filled messages to your customers.
I have written a detailed blog on How To Create WhatsApp Chatbot. Do check that out.
For the ad campaign mentioned above you will require a WhatsApp Marketing Software.I use a software called WATI. It's a simple, easy to use no-code software.
If you want to try your hand at WATI, avail a 7 day free trail by clicking here.
Also, do checkout my review on WATI- WhatsApp Marketing Software
⏩Step 1- Run ads as usual and get people to visit your website.
⏩Step 2- Now track the information of people who visit your website but for some reason they don't end up buying your products. This information is gained using facebook and google pixels. (Pixel is used to track users information).
⏩Step 3-In your retargeting campaign specifically target people who visited your website but didn’t buy. To entice them use coupon codes.
⏩Step 4 -In this new type of campaign use Facebook to WhatsApp ad. Through WhatsApp ask them to redeem this coupon. In this process save the phone number of these potential customers using Wati software.
This is a super high value lead and can be converted into a customer.
So, this was all about WhatsApp Lead Generation Strategy using Facebook Retargeting Ads.
Do checkout my blog on How To Generate Numerous High Quality Conversational Leads On WhatsApp
Hope you had a great read!
Incase you need further support, contact our one of a kind WhatsApp Marketing Agency NOW!
As an Ecommerce business owner, are you satisfied with the leads that you're generating through Facebook ads?
If not, In this blog I have shared a simple WhatsApp lead generation strategy using Facebook retargeting ads to reach audiences and increase your brand engagement.
WhatsApp Lead Generation through Facebook retargeting ads will help you multiply your revenue.
With my experience in WhatsApp marketing, I can safely say that WhatsApp is one of the best ways to generate leads for your business.
This lead generation method when implemented to your Ecommerce business has the potential to give you less ad costs and more profit.
So, let's dive into it!
Ecommerce companies drive traffic from platforms like Facebook, Instagram, YouTube, etc., and get potential customers to visit their website.
The visitors take a look at the website and if convinced they go ahead and buy.
▶️There are Facebook or Google pixels that track the customers who visited the particular page.
▶️When the visitors do not purchase on their first visit the normal practice is that marketers run retargeting campaigns.
▶️Marketers can use Facebook to track the customers who visited the website but did not make a purchase.
▶️While retargeting, marketers show them another ad.
▶️That ad has some discount offer so that marketers can push them to make a purchase.
Read my blog on How To Generate Leads Using Discount Coupons.
The use of WhatsApp will help in generating high quality leads of potential customers who already know about your product.When you make an offer, you can collect their phone number as a lead.
✅Create a facebook click to WhatsApp chat ad. Recently, facebook has enabled a feature which can directly lead the customer from an ad to WhatsApp.
✅When the user clicks on the ad it will directly open their WhatsApp account with a prefilled message. So, now they can directly start the conversation with your brand.
I have explained this in depth about How To Run WhatsApp Ads On Facebook
Before starting with the retargeting campaign, select people who visited your website in the past and did not make a purchase.
The duration for retargeting ads can be specified as 30 days or even 6 months depending on your campaign goals.
After running these ads the warm audience who are already aware about your brand will take notice of your products or service as they already visited your website.
✅When they click on this particular ad, you can entice them with a 20% discount offer.
✅When they click the send message button, it will automatically open their WhatsApp with a prefilled message.The pre-filled message can be automated.
✅When they send this message on WhatsApp you can automatically send them with a discount code.
I have shared an example below where you can see a facebook ad directing the buyer to WhatsApp.
WhatsApp Marketing using chatbots is a winning marketing strategy. It allows you to send pre-filled messages to your customers.
I have written a detailed blog on How To Create WhatsApp Chatbot. Do check that out.
For the ad campaign mentioned above you will require a WhatsApp Marketing Software.I use a software called WATI. It's a simple, easy to use no-code software.
If you want to try your hand at WATI, avail a 7 day free trail by clicking here.
Also, do checkout my review on WATI- WhatsApp Marketing Software
⏩Step 1- Run ads as usual and get people to visit your website.
⏩Step 2- Now track the information of people who visit your website but for some reason they don't end up buying your products. This information is gained using facebook and google pixels. (Pixel is used to track users information).
⏩Step 3-In your retargeting campaign specifically target people who visited your website but didn’t buy. To entice them use coupon codes.
⏩Step 4 -In this new type of campaign use Facebook to WhatsApp ad. Through WhatsApp ask them to redeem this coupon. In this process save the phone number of these potential customers using Wati software.
This is a super high value lead and can be converted into a customer.
This was all about WhatsApp Lead Generation Strategy using Facebook Retargeting Ads.
Do checkout my blog on How To Generate Numerous High Quality Conversational Leads On WhatsApp
Hope you had a great read!
Incase you need further support, contact our one of a kind WhatsApp Marketing Agency NOW!
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© Alpha Marketer. All Rights Reserved.
Plot no.7, Chittibabu Nagar,
Pallikaranai Chennai 600100
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© Alpha Marketer. All Rights Reserved.
