Are you an E-commerce Business Owner struggling to find the perfect marketing strategy for your brand? Is your ultimate goal getting more sales each day for your online business? Then you've landed on the correct place for solution!
This blog is all about how you can generate top level leads through WhatsApp and eventually lead to skyrocketing your business scales. This is a must know strategy that every online business owner should be implementing in their business.
Read my blog on why E-commerce businesses need WhatsApp Marketing in the first place.
Read further to know in detail about this wonderful lead generation formula that you've been looking for so eagerly!
So let's dive into it!
In this Online Buying Industry, there has been a particular behavioural thread followed by every customer. The first step here for the customers is generally clicking on ads that are run by the brand on various platforms like Facebook, Instagram, Youtube, Google, etc.
They are taken to a product page where they are expected to read the content, watch the videos, understand the benefits of the product and get their multiple queries cleared.
Once that is done, we expect the customers to click on the BUY NOW button or the ADD TO CART button present on their screen and complete the buying process.
This is how it's been since a long time in this E-commerce industry. The image above shows how the initial flow looked like.
Read my blog on 7 Simple WhatsApp Automations Every D2C Store Needs To Implement ASAP.
Now let's see how this process is transformed once WhatsApp comes into the picture!
There is a game changing twist here when it concerns WhatsApp Lead Generation. The BUY NOW button is now replaced by BUY NOW on WhatsApp button. Although for creating this button, you will need to create the WhatsApp custom link with a prefilled message.
Click below to read the blog on
How to create a custom WhatsApp link with prefilled message for your Ecommerce brand.
Many websites don't provide their customers with a chance to ask their questions about a particular product. But that isn't the case here. We have made new flow ready for you. So, is is how the new flow of WhatsApp Marketing looks like:
1) People click on the Buy Now On WhatsApp button.
2) They are directed to WhatsApp where a prefilled message will be ready for them.
3) The message will say for eg, 'I want to buy the xyz product' or some other customized message.
4) Your chatbot will then make a conversation with your customer and persuade them to complete their order by clicking on a particular link.
Read my blog on How To Create WhatsApp Chatbots Using WATI 2022.
This transformative WhatsApp Lead Generation strategy is leading the customer into initiating a conversation with your brand! Through this strategy customers can make connections with their brands and put their trust in them.
Let's look at the stastistical data on a test that we ran for 5 days in our business.
This test was run for a health supplement brand where we managed to generate 771 leads! These are the customers who had clicked on the BUY NOW On WhatsApp button and initiated a conversation with the brand. So out of 771 potential customers, 118 people went ahead and made the purchase.
But what happened to the other 643 people? Why didn't they make the purchase? They either got doubtful or had some objections. So they ultimately backed off from completing the purchase.
Here comes the best part,
Since ,we now had the consent from the customers and their phone numbers, we set up a tele sales team. Their job was to call these people, get their doubts and queries cleared on why they didn't proceed with the purchase and get the purchase done. From the help of tele sales team, we saw some results!
We were able to get 460 people to place their orders buy from the brand now.
The brand attained the additional revenue of 2.4 lakhs through this technique.
Now these 460 orders were getting lost without any human intervention and that's the problem that we solved here. With this BUY NOW On WhatsApp button, we got the phone numbers of these customers. Along with the help of a tele sales team set up, they can reach out to the customers and get the purchase done. So simple!
For this, you need a good CRM. We recommend the Zoho CRM Software one for every E-commerce store which has done wonders for our business.
For WhatsApp Marketing, we use WhatsApp Marketing softwares like Wati and Zoko.
You can avail free trial of Zoko and Wati.
Not sure yet? Read my review on Zoko and Wati to learn more.
Hope you found this blog useful.
Read my blog on another amazing WhatsApp Lead Generation Strategy - Run WhatsApp Ads on Facebook.
Use this WhatsApp Lead Generation strategy for your E-commerce brand and thank me later!
If you need further assistance, you can hire us.
Are you an E-commerce Business Owner struggling to find the perfect marketing strategy for your brand? Is your ultimate goal getting more sales each day for your online business? Then you've landed on the correct place for solution!
This blog is all about how you can generate top level leads through WhatsApp and eventually lead to skyrocketing your business scales. This is a must know strategy that every Online Business Owner should be implementing in their business.
Read my blog on why E-commerce businesses need WhatsApp Marketing in the first place.
Read further to know in detail about this wonderful lead generation formula that you've been looking for so eagerly!
So let's dive into it!
In this Online Buying Industry, there has been a particular behavioural thread followed by every customer. The first step here for the customers is generally clicking on ads that are run by the brand on various platforms like Facebook, Instagram, Youtube, Google, etc.
They are taken to a product page where they are expected to read the content, watch the videos, understand the benefits of the product and get their multiple queries cleared.
Once that is done, we expect the customers to click on the BUY NOW button or the ADD TO CART button present on their screen and complete the buying process.
This is how it's been since a long time in this E-commerce industry. The image above shows how the initial flow looked like.
Read my blog on 7 Simple WhatsApp Automations Every D2C Store Needs To Implement ASAP.
Now let's see how this process is transformed once WhatsApp comes into the picture!
There is a game changing twist here when it concerns WhatsApp Lead Generation. The BUY NOW button is now replaced by BUY NOW on WhatsApp button. Although for creating this button, you will need to create the WhatsApp custom link with a prefilled message.
Click below to read the blog on
How to create a custom WhatsApp link with prefilled message for your Ecommerce brand.
Many websites don't provide their customers with a chance to ask their questions about a particular product. But that isn't the case here. We have made new flow ready for you. So, is is how the new flow of WhatsApp Marketing looks like:
1) People click on the Buy Now On WhatsApp button.
2) They are directed to WhatsApp where a prefilled message will be ready for them.
3) The message will say for eg, 'I want to buy the xyz product' or some other customized message.
4) Your chatbot will then make a conversation with your customer and persuade them to complete their order by clicking on a particular link.
Read my blog on How To Create WhatsApp Chatbots Using WATI 2022.
This transformative WhatsApp Lead Generation strategy is leading the customer into initiating a conversation with your brand! Through this strategy customers can make connections with their brands and put their trust in them.
Let's look at the stastistical data on a test that we ran for 5 days in our business.
This test was run for a health supplement brand where we managed to generate 771 leads! These are the customers who had clicked on the BUY NOW On WhatsApp button and initiated a conversation with the brand. So out of 771 potential customers, 118 people went ahead and made the purchase.
But what happened to the other 643 people? Why didn't they make the purchase? They either got doubtful or had some objections. So they ultimately backed off from completing the purchase.
Here comes the best part,
Since ,we now had the consent from the customers and their phone numbers, we set up a tele sales team. Their job was to call these people, get their doubts and queries cleared on why they didn't proceed with the purchase and get the purchase done. From the help of tele sales team, we saw some results!
We were able to get 460 people to place their orders buy from the brand now.
The brand attained the additional revenue of 2.4 lakhs through this technique.
Now these 460 orders were getting lost without any human intervention and that's the problem that we solved here. With this BUY NOW On WhatsApp button, we got the phone numbers of these customers. Along with the help of a tele sales team set up, they can reach out to the customers and get the purchase done. So simple!
For this, you need a good CRM. We recommend the Zoho CRM Software one for every E-commerce store which has done wonders for our business.
For WhatsApp Marketing, we use WhatsApp Marketing softwares like Wati and Zoko.
You can avail free trial of Zoko and Wati.
Not sure yet? Read my review on Zoko and Wati to learn more.
Hope you found this blog useful.
Read my blog on another amazing WhatsApp Lead Generation Strategy - Run WhatsApp Ads on Facebook.
Use this WhatsApp Lead Generation strategy for your E-commerce brand and thank me later!
If you need further assistance, you can hire us.
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Plot no.7, Chittibabu Nagar,
Pallikaranai Chennai 600100
© Alpha Marketer. All Rights Reserved.
Plot no.7, Chittibabu Nagar,
Pallikaranai Chennai 600100
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