Some Ecommerce Business Owners generally ask this question 'Why Do We Need A WhatsApp Marketing Agency?'
Even though there are many tutorials and tips available on Internet for doing the marketing stuff yourself but do you have enough expertise for it?
This post has answers to all your questions! Read further to know in detail about the importance and benefits of having a WhatsApp Marketing Agency!
Read this blog to know Why Do Ecommerce Businesses Need WhatsApp Marketing In The First Place?
If you compare between a fresher and an experienced student, who has more chances of succeeding faster? The experienced one right! Just like that, when you run an E-commerce Business, having the support of an experienced team is very essential.
Still this question would pop up in your head that there are various WhatsApp Marketing Tools like Interact, Zoko, Wati already available in the market, you even have access to Facebook Business Manager for running ads or softwares like Klaviyo, Active Campaign for Email marketing, then why should you hire someone else when you can do all the work In House?
If you think you have enough expertise for using these tools In House, you can simply skip reading further. But if you don't and you require an expert intervention to build a fantastic flow for your business, then it is time to hire a WhatsApp Conversational Marketing Agency!
We use various tools like Wati and Zoko currently to help in boosting up our client's businesses.
I have written a review for Wati and Zoko as well. Do not forget to check that out.
We know there are billions of people having an account on Instagram, but are they all influencers? Are they all generating revenue through their pages? No right! There are just few people who actually create content regularly to connect with their fan following.
Let's take a great example of our well known influencer, Jay Shetty.
This guy has huge number of fan following which he gained because of his relatable content on various social platforms like Instagram, Facebook, Twitter, etc. He managed to achieve this through the strategies he applied for his success.
Similarly, when it comes to WhatsApp Conversational Marketing, it isn't about the tool. There are certain strategies and techniques which need to be implemented to turn the conversations into conversions.
▶️▶️Let's learn how influencers like Jay Shetty turn their fan followings into money through this 3 step process:
1. They understand their audience very well. This is the most important knowledge content creator has. They know how to keep their audience hooked up to their screens.
2. They know how to craft a message which resonates with their followers. Just by having this keen observation, they make most relatable content for everyone and increase their followers day by day.
3.They give engagement utmost importance. They consistently keep having polls and contests going around where it is a two way communication. This helps them build trust and relations with their followers.
Hence once this trust is established, they do a lot of brand endorsements or collaborations through which they monetize their followership and earn money.
Now a WhatsApp Marketing Agency works on similar lines. Read further to know more.
Here are the 3 steps followed by a WhatsApp Marketing Agency that helps in skyrocketing your Ecommerce business sales:
This is an extremely important step. The WhatsApp Marketing Agency takes an all round view of your business, of your website, your messaging, your ads which ultimately leads to understanding your audience. This step requires a lot of reasearch and brain work that eventually leads to success.
The agency crafts conversations with WhatsApp Business API where buyers can have their questions cleared. Your customers need not go to your website and read the long sales page because the agency builds that website content within the chatbot conversation itself.
Read my blog on How To Create WhatsApp Chatbots Using WATI 2022.
This allows your customers to have a much more engaging experience with your brand.
A WhatsApp Marketing agency architects the entire conversational engine for your business. It is basically the art of copywriting which comes in use for this step that makes your customers have conversations with your brand.
This step is further divided into a 3 step process, keep reading to know in detail about this strategy.
The agency first learns in detail about your brand, the products and services that you offer. Then they build a conversational flow for your customers answering all the objections they have through the fantastic 24/7 available WhatsApp chatbots.
Here the potential customers can have small conversations with the WhatsApp chatbots as per their needs and move ahead with their buying process.
Now what are these ads? Once your conversational flow is set up, the agency asks your in house teams to create these ads which will redirect the traffic from other patforms to the WhatsApp directly. That's what you call click to chat ads.
For eg- There can be an ad published in Facebook, people will click on it and will take them to WhatsApp where your chatbots will be ready to take the buying process forward by making conversations with your potential customers. That is how you can invite people to engage with your brand on WhatsApp.
Read my blog on How to Run WhatsApp Ads on Facebook- A Step-By-Step Tutorial.
This feature is highly essential for every website. Hence, on your Ecommerce Brand's webpage, the WhatsApp Marketing agency can help you set up a WhatsApp Chat Button wherein people who come to buy your products can get their doubts solved easily.
Here the bots will do their job, answer the Frequently Asked Questions and sell your product. They will do most of the heavy lifting here because your work was already done previously when you had your conversational flow set up. So simple right?
This is an issue that every Ecommerce Business faces every day. It is shocking to know that more than 80% carts are abandoned by people even after filling every important information like name, email and address. But this problem can be solved easily now.
Since we now have the phone numbers of these people, the WhatsApp Marketing agency can help in sending an automated message through WhatsApp Chatbots to your lost customers reminding them of their abandoned cart and this can persuade your lost customers into completing their purchase.
This feature is known to make extra money and boost sales for almost all the Ecommerce Business.
Do read about 7 Simple WhatsApp Automations Every D2C Store Needs To Implement ASAP.
For the existing customers, the agency invites them to start having conversations with your WhatsApp chatbots so they are persuaded into buying more products from your store.
Here, once a customer has completed their purchase, an automated message is sent to them on WhatsApp where they can explore more of your products from WhatsApp itself. They won't have to google your brand ever again because they can simply return back to your conversation and make new purchases.
We all know this behaviour of people where once placed an order, it is mandatory to keep checking where your package has reached yet.
Here, you can send shipping notifications to your customers on WhatsApp where again they are invited to chat with the bots, having an opportunity to explore your store and end up purchasing new items.
In this feature, you can collect the past customer data, take feedbacks from your customers who purchased from your store a month ago. A message is sent asking for their feedbacks where they are provided with buttons saying 'I liked the product' or 'I disliked the product', etc
The best part here is that once provided with buttons, there are high chances your customers will click on one of either buttons and the conversation can be taken ahead, leading the happy customers into stalking more from the brand. That's where a lot of upselling takes place!
Read my blog on How to Upsell Using Feedback-Based Broadcast Messages on WhatsApp.
Who doesn't like discounts and offers right?
The agency here creates different offers based on upcoming festivals. The customers are invited for participating in the offers where they make the most out of these discounts. This broadcasting can be done only with the customer's consent. Itis mandatory to follow the WhatsApp Policies while sending broadcast messages or there are chances your account will be banned.
Read this blog to know How to use the broadcasting feature the right way without getting banned.
This basically depends on having extremely good copywriting skills which will eventually lead to an excellent conversational chatbot flow. That is where expertise has grave importance.
Read my blog on How To Upsell Using Permission Broadcast Message on WhatsApp.
Every customer loves tracking their orders which is why this feature is available in your WhatsApp Business API.
The customers can easily track their orders with the link given by the chatbots in their conversation.
The chatbots can also have a conversational flow set for your customers which answers all their Frequently Asked Questions and answers it accordingly.
If you think you have enough expertise to do all these things yourself, you can go ahead.
If you want an expert intervention who will do most of the heavy lifting for you, go and hire an agency now!
But why to search anywhere when you have a gem right here? Hire Alpha Marketer as your WhatsApp Conversational Marketing Agency and simply sit back to enjoy the extra revenue.
Alpha Marketer has implemented all these strategies for real clients already and the results were just incredible.
Hope this was an informative read for you!
Some Ecommerce Business Owners generally ask this question 'Why Do We Need A WhatsApp Marketing Agency?'
Even though there are many tutorials and tips available on Internet for doing the marketing stuff yourself but do you have enough expertise for it?
This post has answers to all your questions! Read further to know in detail about the importance and benefits of having a WhatsApp Marketing Agency!
Read this blog to know Why Do Ecommerce Businesses Need WhatsApp Marketing In The First Place?
If you compare between a fresher and an experienced student, who has more chances of succeeding faster? The experienced one right! Just like that, when you run an E-commerce Business, having the support of an experienced team is very essential.
Still this question would pop up in your head that there are various WhatsApp Marketing Tools like Interact, Zoko, Wati already available in the market, you even have access to Facebook Business Manager for running ads or softwares like Klaviyo, Active Campaign for Email marketing, then why should you hire someone else when you can do all the work In House?
If you think you have enough expertise for using these tools In House, you can simply skip reading further. But if you don't and you require an expert intervention to build a fantastic flow for your business, then it is time to hire a WhatsApp Conversational Marketing Agency!
We use various tools like Wati and Zoko currently to help in boosting up our client's businesses.
I have written a review for Wati and Zoko as well. Do not forget to check that out.
We know there are billions of people having an account on Instagram, but are they all influencers? Are they all generating revenue through their pages? No right! There are just few people who actually create content regularly to connect with their fan following.
Let's take a great example of our well known influencer, Jay Shetty.
This guy has huge number of fan following which he gained because of his relatable content on various social platforms like Instagram, Facebook, Twitter, etc. He managed to achieve this through the strategies he applied for his success.
Similarly, when it comes to WhatsApp Conversational Marketing, it isn't about the tool. There are certain strategies and techniques which need to be implemented to turn the conversations into conversions.
Let's learn how influencers like Jay Shetty turn their fan followings into money through this 3 step process:
1. They understand their audience very well. This is the most important knowledge content creator has. They know how to keep their audience hooked up to their screens.
2. They know how to craft a message which resonates with their followers. Just by having this keen observation, they make most relatable content for everyone and increase their followers day by day.
3.They give engagement utmost importance. They consistently keep having polls and contests going around where it is a two way communication. This helps them build trust and relations with their followers.
Hence once this trust is established, they do a lot of brand endorsements or collaborations through which they monetize their followership and earn money.
Now a WhatsApp Marketing Agency works on similar lines. Read further to know more.
Here are the 3 steps followed by a WhatsApp Marketing Agency that helps in skyrocketing your Ecommerce business sales:
This is an extremely important step. The WhatsApp Marketing Agency takes an all round view of your business, of your website, your messaging, your ads which ultimately leads to understanding your audience. This step requires a lot of reasearch and brain work that eventually leads to success.
The agency crafts conversations with WhatsApp Business API where buyers can have their questions cleared. Your customers need not go to your website and read the long sales page because the agency builds that website content within the chatbot conversation itself.
Read my blog on How To Create WhatsApp Chatbots Using WATI 2022.
This allows your customers to have a much more engaging experience with your brand.
A WhatsApp Marketing agency architects the entire conversational engine for your business. It is basically the art of copywriting which comes in use for this step that makes your customers have conversations with your brand.
This step is further divided into a 3 step process, keep reading to know in detail about this strategy.
The agency first learns in detail about your brand, the products and services that you offer. Then they build a conversational flow for your customers answering all the objections they have through the fantastic 24/7 available WhatsApp chatbots.
Here the potential customers can have small conversations with the WhatsApp chatbots as per their needs and move ahead with their buying process.
Now what are these ads? Once your conversational flow is set up, the agency asks your in house teams to create these ads which will redirect the traffic from other patforms to the WhatsApp directly. That's what you call click to chat ads.
For eg- There can be an ad published in Facebook, people will click on it and will take them to WhatsApp where your chatbots will be ready to take the buying process forward by making conversations with your potential customers. That is how you can invite people to engage with your brand on WhatsApp.
Read my blog on How to Run WhatsApp Ads on Facebook- A Step-By-Step Tutorial.
This feature is highly essential for every website. Hence, on your Ecommerce Brand's webpage, the WhatsApp Marketing agency can help you set up a WhatsApp Chat Button wherein people who come to buy your products can get their doubts solved easily.
Here the bots will do their job, answer the Frequently Asked Questions and sell your product. They will do most of the heavy lifting here because your work was already done previously when you had your conversational flow set up. So simple right?
This is an issue that every Ecommerce Business faces every day. It is shocking to know that more than 80% carts are abandoned by people even after filling every important information like name, email and address. But this problem can be solved easily now.
Since we now have the phone numbers of these people, the WhatsApp Marketing agency can help in sending an automated message through WhatsApp Chatbots to your lost customers reminding them of their abandoned cart and this can persuade your lost customers into completing their purchase.
This feature is known to make extra money and boost sales for almost all the Ecommerce Business.
Do read about 7 Simple WhatsApp Automations Every D2C Store Needs To Implement ASAP.
For the existing customers, the agency invites them to start having conversations with your WhatsApp chatbots so they are persuaded into buying more products from your store.
Here, once a customer has completed their purchase, an automated message is sent to them on WhatsApp where they can explore more of your products from WhatsApp itself. They won't have to google your brand ever again because they can simply return back to your conversation and make new purchases.
We all know this behaviour of people where once placed an order, it is mandatory to keep checking where your package has reached yet.
Here, you can send shipping notifications to your customers on WhatsApp where again they are invited to chat with the bots, having an opportunity to explore your store and end up purchasing new items.
In this feature, you can collect the past customer data, take feedbacks from your customers who purchased from your store a month ago. A message is sent asking for their feedbacks where they are provided with buttons saying 'I liked the product' or 'I disliked the product', etc
The best part here is that once provided with buttons, there are high chances your customers will click on one of either buttons and the conversation can be taken ahead, leading the happy customers into stalking more from the brand. That's where a lot of upselling takes place!
Read my blog on How to Upsell Using Feedback-Based Broadcast Messages on WhatsApp.
Who doesn't like discounts and offers right?
The agency here creates different offers based on upcoming festivals. The customers are invited for participating in the offers where they make the most out of these discounts. This broadcasting can be done only with the customer's consent.
It is mandatory to follow the WhatsApp Policies while sending broadcast messages or there are chances your account will be banned.
Read this blog to know How to use the broadcasting feature the right way without getting banned.
This basically depends on having extremely good copywriting skills which will eventually lead to an excellent conversational chatbot flow. That is where expertise has grave importance.
Read my blog on How To Upsell Using Permission Broadcast Message on WhatsApp.
Every customer loves tracking their orders which is why this feature is available in your WhatsApp Business API.
The customers can easily track their orders with the link given by the chatbots in their conversation.
The chatbots can also have a conversational flow set for your customers which answers all their Frequently Asked Questions and answers it accordingly.
If you think you have enough expertise to do all these things yourself, you can go ahead.
If you want an expert intervention who will do most of the heavy lifting for you, go and hire an agency now!
But why to search anywhere when you have a gem right here? Hire Alpha Marketer as your WhatsApp Conversational Marketing Agency and simply sit back to enjoy the extra revenue.
Alpha Marketer has implemented all these strategies for real clients already and the results were just incredible.
Hope this was an informative read for you!
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Pallikaranai Chennai 600100
© Alpha Marketer. All Rights Reserved.
Plot no.7, Chittibabu Nagar,
Pallikaranai Chennai 600100
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© Alpha Marketer. All Rights Reserved.
