Step-by-Step Guide to Create a WhatsApp Link (2022)

Typically when an Ecommerce business owner drives traffic to their website through Google, Facebook, etc, he allows customer to consume the website content, check products and buy them on their own.

In my opinion it's not a wise decision! By doing so, he is just hoping and praying that the customers buy their products.

Now, imagine a businessman has an offline store. He invests in lighting, furniture, decoration of the store. Will he let people buy on their own or will he have salesman?

But when it comes to online store why don't we have a salesman?

Live chat is an option to engage with customers, but given the number of website visitors each day, it's impossible to give support round the clock.

All of this is about to change as WhatsApp has come up with the fantastic chatbot feature!

Business owners can now engage with customers, clarify all their doubts and when the customers are sure, they can make a purchase with the help of chatbot.

So now, first time ever, you can take control of the buying behaviour of customer once they click the ad and connect with you on WhatsApp.

That's the power of WhatsApp Marketing.

Most customers usually look for basic information or help related to the products that the business offers. Successful businesses always provide quick responses to queries and value customer's time.

Every business owner should make sure that through instant messaging apps like WhatsApp, they provide quick responses and hassle-free problem solving to their customers.

But take note, just having a WhatsApp number is not enough! Why?

Suppose, a customer receives your WhatsApp number. He then saves your number to his contacts, looks for your name, and then contacts you.

Because of these multiple steps involved, there are chances your customer might lose interest. But a WhatsApp chat link can bypass all the unwanted steps and directly lead the customer to you in a single click!!

Isn’t that great? This link can be shared in multiple ways like, adding it to Facebook ads, integrating it on your website, social media pages, etc. You can generate this link by simply applying any of these methods.

So let's dive into it!

How to Create a WhatsApp Link?

Step 1- Click on this URL https://wa.me/

Step 2- Now, add your phone number with country code (without +, zeros preceding the country code or any other special characters).

Example - If your number is- 8275000003 then the link will be something like-

https://wa.me/8275000003

WhatsApp Business API is a smart business solution through which you can connect to thousands of people in one go.

To know more, read my blog on how to get approved for WhatsApp Business API.

Now, customers need not save your number, rather they can reach out to you within seconds.

How to Create a Whatsapp Link with a Pre-filled Message?

As we saw in the earlier method it’s not complicated to create a WhatsApp link. But it is difficult to track from which product the enquiry comes from. The prefilled messages help you to track exact source of the query.

Step1- Click on this URL https://wa.me/

Step 2- Now, add your phone number with country code (without +, zeros preceding the country code or any other special characters).

While adding a message the URL should be encoded in ASCII characters,using %20 instead of spaces.

For example: Your message ‘Hey, I want to purchase {{product name}}’ will look like-

https://wa.me/8275000003?text=Hey,%20I%20want%20to%20purchase%20{{product name}}

Now, as the customer clicks on this link, he can start a conversation using a pre-filled message. This provides information to the sales and services team about the intention of the buyer.

How to Generate a WhatsApp Link Online?

After going through the above steps if you feel that creating a WhatsApp link manually is tough, here's an easier alternative.

This method only requires you to enter your number and your WhatsApp link is ready to share within seconds.

There are various websites online which help you to create a WhatsApp link.Here are some link shorteners you can consider using.

Wa.Link

Wa.link is one of the most reliable websites. It helps you to customize the prefilled messages using an intuitive interface.

✅ Visit the official website and hit ‘Create link’ post that enter your WhatsApp phone number along with country code and add your customized message.

✅ Click on ‘Generate link’ button to get your WhatsApp link.

✅ You can also create a custom link with required characters and numbers and also get statistics for the link using premium versions.

Postcron

Postcron - As you visit the website press ‘Create link Now’ button. Now enter your WhatsApp number along with the default message.

✅ Click on the ‘Get Link’ button to receive the shortened link for your phone number.

✅ This link can be used for any business campaign on social platforms.

Now, the customers can connect with you anytime with just a single click.

Join.chat

Join.chat - The website is simple to navigate.

✅ On the home screen enter your Whatsapp number and default message.

✅ Click on ‘Generate link’ button to create Whatsapp short link.

✅ This link can be shared across platforms like Facebook, Twitter, and Youtube etc.

Through this link the customers can have a quick chat with you on Whatsapp within seconds.

How to Promote WhatsApp Click-to-Chat Link?

After creating the link it’s now time to promote your WhatsApp link!

WhatsApp helps businesses to increase visibility, automate conversations, and improve customer service. Here’s how to use WhatsApp links in branded communication!

WhatsApp URL for Online Marketing

Facebook is a go to platform when it comes to running ads and online marketing.

Whatsapp is an upcoming solution given the nature of the competitive market, leading to high ad costs. One effective way of advertising is creating ads that link to WhatsApp in one click.

When customers give consent to receive communication through WhatsApp, you can get conversational leads.

These can be considered ‘high intent’ customers and can boost your sales.

Read my blog on lead generation with Facebook retargeting adsto know more.

WhatsApp URL Integrated to Website

The Whatsapp link can be integrated well within the web pages. The traffic generated through the website can be converted to chats. Do make sure that the link appears on all the web pages.

To integrate the link to your website create a button that contains the link. You can also install a chat widget which appears as a fixed element while scrolling through the pages.

What are the Benefits of Creating a WhatsApp Link?

WhatsApp provides an option for direct shopping and payment! Customers can go through your product catalouge without even visiting your website. Shopping and payment both can be effectively done by WhatsApp without the help of any other online payment app.

1. Boost your Sales

It is very effective to have access to your customers and having them just a click away.

WhatsApp gives you an opportunity to connect with your potential customers in a holistic way. The use of audio messages, photos or videos, can make the conversation more engaging.

You can get more insights on a product or service directly through Whatsapp chat. It allows you to create a good relationship and a lot of trust with your customers.

2. Real Time Communication

Customers are becoming impatient with time, especially when it comes to queries and complaints. WhatsApp helps you to provide instant one-to-one support. Usually it’s a website which helps you to get customers for your business. With a WhatsApp chat link customer can reach out to you instantly, without the hassle of figuring out your services and waiting for your response for hours and days.

3. Marketing

Everyone today is adapting themselves to a fast paced lifestyle. To promote your business, you need to be as quick as the apps people heavily rely on.

When a customer initiates a conversation with you, you have an opportunity to generate conversational leads. You can then convey your new products, services or even drive traffic towards your website.

Being patient is the key. Never spam a customer to the extent that they block you. Along with the link, WhatsApp QR codes also offer convenience to your customers.

Ready to use the WhatsApp Click-to-Chat Link?

The traditional way of using forms and emails is quite tiresome, instead letting the customers reach out to you using Whatsapp marketing is an effective way. Read my blog on WhatsApp marketing to know more.

With WhatsApp, it becomes easier for you to exchange ideas, opinions and reviews on products with the potential and existing buyers.

It also gives you an edge in the competitive market.

That was it about WhatsApp link! Now, go on implement these techniques to grow your business!

How to Create a Whatsapp link: a step by step guide