Many Ecommerce Businesses hire extraordinary marketers to promote their brands on various platforms. The marketers are paid to give their best here.
When it comes to WhatsApp, they are meant to create beautiful WhatsApp Broadcast messages and send them out to the audience. But what happens when these broadcast messages don't get delivered in the first place?
There are various reasons why this situation occurs and in this post, I will explain in detail the reasons for this and even provide solutions so you can ensure that whatever messages you are sending out is getting delivered to your audience! So do read till the end!
Know Why Ecommerce Businesses Need WhatsApp Conversational Marketing Agency Today
There are multiple causes of why your business might be facing this problem, so let's dive into this in detail.
Even though WhatsApp is a famous platform, it isn't necessary that every phone number has to have an account on WhatsApp right?
This actually depends on the market that you operate in. In places like India, Brazil and other Latin American countries, WhatsApp Marketing is comparitively higher and the chances of people not having a WhatsApp account is pretty much less.
But this is still a very valid factor when it comes to WhatsApp Broadcast Messages not being delivered.
Let's first understand what is this messages limit tier! When you initially start operating WhatsApp Business API, you don't get the allowance to send unlimited messages to people because WhatsApp doesn't want marketers to misuse this platform!
WhatsApp would rather be a conversational platform and not another bulk messaging system where marketers can spam the audience or bombard them with messages without their permission.
So always make sure you send permission based WhatsApp Broadcast Messages to your audience.
You can also read my blog on How to Upsell Using Feedback-Based Broadcast Messages on WhatsApp.
As WhatsApp focuses on customer satisfaction the most, it will imposes restrictions at first. It will keep you on Tier 1 which has a maximum limit of sending broadcast messages to only 1000 users per day.
This is how the Tier system looks like and what steps you can take to reach till Tier 4.
But now if you upload the database of sending messages to 10,000 users, the messages simply won't deliver to all of them as you crossed your limit!
So it is important for you to check your current messaging limit.
Your job here is keep sending messages to your audience while WhatsApp will observe the engagement your brand is getting from them. Whether the customer response is positive or negative, it will be noticed by the WhatsApp Business API.
If your audience engagement is good enough, then you will be promoted to tier 2 which allows you to reach upto 10,000 users per day. It depends totally on your messaging system and you can easily upgrade your messaging limit and reach Tier 4 which is unlimited users per day!
WhatsApp focuses on user satisfaction, so it will keep monitoring your conversations with your audience and accordingly, it will give you ratings. So before sending any WhatsApp broadcast messages do check your quality ratings as well.
Under WhatsApp Manager, you can find the 3 quality ratings here for your number.
Green - It shows that people are enjoying the conversations with your brand, basically you are doing a good job.
Yellow - It shows that people are marking you as spam or they are reporting your number which is a problem.
Red - It simply means your account is at risk, there are chances of your number getting blocked even from WhatsApp API.
So it is clear that depending on the user feedback, WhatsApp decides your number's Quality Ratings.
To get high quality ratings and to stay in the green area, it is suggested that your inbound messages on your WhatsApp number should always be more than your outbound messages.
This basically means that people should come to your WhatsApp Interface on their own and engage in conversations with you.
How to do this? You can run ads on various social platforms like Facebook and Instagram where they see your ad, click on the link and land on your WhatsApp Interface.
You can even run Email Campaigns or Sms Campaigns where you provide your audience with a link that makes them initiate conversations with your number.
So this means your audience are the ones reaching out to you, WhatsApp takes this as a good sign and automatically your quality ratings go up. Once that happens, eventually you also get promoted in the Tier aspect that allows you to reach as many users as you want per day.
As soon as you get the unlimited messaging limit here, then you can send broadcast messages on WhatsApp to more people without having any delivery failure issue.
That's how simple it is to get more users to chat with you and eventually buy your products.
Go implement this powerful WhatsApp Broadcast Strategy for your Ecommerce Store and do let us know the incredible results!
Also, check my blog on Sending WhatsApp Broadcast Messages using WATI- The Ultimate Guide.
Just incase if you require any professional support, Hire Us NOW!
Many Ecommerce Businesses hire extraordinary marketers to promote their brands on various platforms. The marketers are paid to give their best here.
When it comes to WhatsApp, they are meant to create beautiful WhatsApp Broadcast messages and send them out to the audience. But what happens when these broadcast messages don't get delivered in the first place?
There are various reasons why this situation occurs and in this post, I will explain in detail the reasons for this and even provide solutions so you can ensure that whatever messages you are sending out is getting delivered to your audience! So do read till the end!
Know Why Ecommerce Businesses Need WhatsApp Conversational Marketing Agency Today
There are multiple causes of why your business might be facing this problem, so let's dive into this in detail.
Even though WhatsApp is a famous platform, it isn't necessary that every phone number has to have an account on WhatsApp right?
This actually depends on the market that you operate in. In places like India, Brazil and other Latin American countries, WhatsApp Marketing is comparitively higher and the chances of people not having a WhatsApp account is pretty much less.
But this is still a very valid factor when it comes to WhatsApp Broadcast Messages not being delivered.
Let's first understand what is this messages limit tier! When you initially start operating WhatsApp Business API, you don't get the allowance to send unlimited messages to people because WhatsApp doesn't want marketers to misuse this platform!
WhatsApp would rather be a conversational platform and not another bulk messaging system where marketers can spam the audience or bombard them with messages without their permission.
So always make sure you send permission based WhatsApp Broadcast Messages to your audience.
You can also read my blog on How to Upsell Using Feedback-Based Broadcast Messages on WhatsApp.
As WhatsApp focuses on customer satisfaction the most, it will imposes restrictions at first. It will keep you on Tier 1 which has a maximum limit of sending broadcast messages to only 1000 users per day.
This is how the Tier system looks like and what steps you can take to reach till Tier 4.
But now if you upload the database of sending messages to 10,000 users, the messages simply won't deliver to all of them as you crossed your limit!
So it is important for you to check your current messaging limit.
Your job here is keep sending messages to your audience while WhatsApp will observe the engagement your brand is getting from them. Whether the customer response is positive or negative, it will be noticed by the WhatsApp Business API.
If your audience engagement is good enough, then you will be promoted to tier 2 which allows you to reach upto 10,000 users per day. It depends totally on your messaging system and you can easily upgrade your messaging limit and reach Tier 4 which is unlimited users per day!
WhatsApp focuses on user satisfaction, so it will keep monitoring your conversations with your audience and accordingly, it will give you ratings. So before sending any WhatsApp broadcast messages do check your quality ratings as well.
Under WhatsApp Manager, you can find the 3 quality ratings here for your number.
Green - It shows that people are enjoying the conversations with your brand, basically you are doing a good job.
Yellow - It shows that people are marking you as spam or they are reporting your number which is a problem.
Red - It simply means your account is at risk, there are chances of your number getting blocked even from WhatsApp API.
So it is clear that depending on the user feedback, WhatsApp decides your number's Quality Ratings.
To get high quality ratings and to stay in the green area, it is suggested that your inbound messages on your WhatsApp number should always be more than your outbound messages.
This basically means that people should come to your WhatsApp Interface on their own and engage in conversations with you.
How to do this? You can run ads on various social platforms like Facebook and Instagram where they see your ad, click on the link and land on your WhatsApp Interface.
You can even run Email Campaigns or Sms Campaigns where you provide your audience with a link that makes them initiate conversations with your number.
So this means your audience are the ones reaching out to you, WhatsApp takes this as a good sign and automatically your quality ratings go up. Once that happens, eventually you also get promoted in the Tier aspect that allows you to reach as many users as you want per day.
As soon as you get the unlimited messaging limit here, then you can send broadcast messages on WhatsApp to more people without having any delivery failure issue.
That's how simple it is to get more users to chat with you and eventually buy your products.
Go implement this powerful WhatsApp Broadcast Strategy for your Ecommerce Store and do let us know the incredible results!
Also, check my blog on Sending WhatsApp Broadcast Messages using WATI- The Ultimate Guide.
Just incase if you require any professional support, Hire Us NOW!
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© Alpha Marketer. All Rights Reserved.
Plot no.7, Chittibabu Nagar,
Pallikaranai Chennai 600100
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© Alpha Marketer. All Rights Reserved.
