Let’s understand how the psychological trigger of appealing to “be a part of community or social network” is used by the top marketers.
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See as we discussed in our earlier videos, our brain is still the brain of the cavemen.
So, in the ancient days the cavemen have to be part of a tribe or a community to survive, or else they have a high chance being eaten by wild animal or attacked by a rival tribe members or enemies.
It is difficult to survive alone; they have to be a part of a community.
So, naturally our brain will be attracted to an opportunity to be part of a community because it indirectly helps in our survival.
When we are part of a community, we feel good,
When we are lonely, we feel kind of insecure, right?
That’s normal human behavior.
So, any advertisement that actually calls out that “if you consume this advertisement, you get an opportunity to be a part of a community or a social network, then it instantly activates the Neocortex to consume the advertisement.
The Neocortex brain perceives that being part of a community is going to help survive (stay alive) and thrive (spread your genes and leave a legacy).
Let’s look at the example,
Below is an advertisement from Facebook.
The ad reads “Find your kind of people – Join Facebook groups”
A straight forward appeal right?
So, one of the reasons why Facebook is so successful is because the product itself is built around the inherent human need to be a part of a community.
We human being are social animals; we want to be a part of a community.
A lot of social media platforms our there are successful only because they are directly appealing to this concept.
So that’s it for today’s episode!
Hope you enjoyed this video; in next video we are going to discuss about the psychological trigger of promising people to raise their status along with a wonderful example.
Action for today
Please check out and collect and make a repository of advertisements that talk about the concept of being a part of the community or social network.
If applicable to your product, you can use it as an inspiration for your future ads.
And don’t forget to do this exercise with your friend, let’s learn together and share knowledge.
This will make you feel good; you will learn lot more because it will reinforce your learning.
Bye for now, see you in the next video.
Be Remarkable. Be an Alpha.